About us
A small team, building patiently.
We started with a simple observation: a lot of what people care about in their day — how they look, how they feel, how they take care of themselves — runs on infrastructure that hasn't been rethought in a generation. We'd like to help change that.
Our story
We came together as a small, founder-led team in 2025, frustrated by how hard it was to get even the basics right in the beauty and wellness space in India — for customers and for the businesses that serve them.
Rather than chase scale first, we chose to bootstrap, to stay close to the people we're building for, and to release only what we'd be proud to use ourselves.
What we're building
We're building software for a category that has historically been served by spreadsheets, paper diaries, and goodwill. Our work spans tools for the businesses behind the chair, and experiences for the people in front of it.
We're being deliberately quiet about specifics while we're early — but we'd love to talk if you'd like to learn more.
Where we are
Headquartered in India. Building for India first. Designing in a way that translates well as we grow beyond.
What we believe
Trust compounds
Reputation is the only moat that survives a decade. We optimise for it on every decision.
Defaults matter
Most users never change the defaults. So we pick them with care.
Small over big
Small, focused teams. Small, focused features. Small, honest promises.
Long time horizon
We are not in a hurry. We're playing a long game in a market that rewards patience.